Coffee has evolved far beyond a morning necessity—it has become an experience. With specialty coffee consumption on the rise and consumer expectations growing, hotels must embrace the coffee culture to enhance guest satisfaction.
The Growth of Coffee Consumption
The global coffee market is projected to reach $144.68 billion by 2028, growing at a CAGR of 4.72% from 2023. Specialty coffee, in particular, has gained momentum, with 61% of Americans drinking gourmet coffee daily, according to the National Coffee Association. Guests are seeking high-quality, personalized coffee experiences, making it imperative for hospitality professionals to refine their coffee offerings.
Elevating Coffee Service in Hotels
- On-Demand Coffee Stations Rather than limiting coffee service to the lobby, some hotels are introducing self-service coffee stations on each floor. These setups provide guests with easy access to fresh, high-quality coffee at their convenience. Incorporating touchless, bean-to-cup machines or curated brewing stations with pour-over and French press options can cater to modern preferences. Add a beautiful, sleek pouring carafe from the collections within the Alfi brand.
- Curated In-Room Coffee Experiences Luxury travelers expect more than instant coffee packets. Hotels are investing in high-end in-room coffee setups, featuring premium espresso machines, locally sourced beans, and artisanal accompaniments. Providing a café-like experience in the comfort of a guest’s room can significantly enhance their stay.
- Enhancing Presentation & Design A well-designed coffee station elevates both aesthetics and functionality. Modular solutions like Domino Wood/Steel Risers allow hotels to customize their coffee displays to match their brand identity while maintaining an organized and stylish setup. These versatile platforms can also accommodate juice and snack stations, maximizing their utility.
- Experiential Coffee Offerings Boutique and luxury hotels are integrating interactive coffee experiences into their guest services. This includes:
- Coffee tasting sessions featuring specialty roasts
- Latte art classes hosted by expert baristas
- Collaborations with local roasters to offer exclusive blends
These unique experiences add an engaging and memorable touch to a guest’s stay.
- Personalized Barista Services Upscale hotels are going a step further by offering on-site baristas in lounges or cafés, preparing handcrafted beverages tailored to guest preferences. Some luxury properties even provide in-room barista service upon request, further personalizing the guest experience.